Argentina’s Digital Advertising: Key Trends and Insights for 2025

According to a DataReportal, in 2025 Argentina’s digital advertising represents 51.8% of total ad spending. This highlights its central role in the media strategies of most brands.

To leverage this opportunity effectively, it’s crucial to gain a deep understanding of the local market, particularly in mobile, and base strategies on up-to-date data and trends.

This report provides key insights into the digital and mobile markets in Argentina, along with forecasts for 2025.

Population of Argentina in 2025

As of 2025, Argentina has a population of 45.8 million, reflecting a slight increase of +0.3% from the previous year.

A significant 92.6% of the population resides in urban areas, indicating a high degree of urbanization in the country.

The gender distribution is almost balanced, with 50.4% women and 49.6% men. The median age of the population is 32.9 years.

It is important for Argentina’s mobile market because a highly urbanized, youthful population is more likely to engage with mobile technology and digital services. 

Additionally, the balanced gender distribution and steady population growth provide a stable and diverse consumer base for mobile advertisers and app developers to target.

Argentinians Are Increasingly Online, Primarily on Mobile

By 2025, 41.2 million people in Argentina will be internet users, representing 90.1% of the population.

Mobile devices are the dominant means of connection, with 97.2% of users accessing the internet through mobile networks.

It highlights the dominant role of mobile internet in daily life.

Rising Online Engagement in Argentina

In 2025, the average daily time spent online in Argentina has reached 8 hours and 44 minutes. 

Mobile devices take the lead, with 53.5% of that time (4 hours and 40 minutes) spent on smartphones, while the remaining 46.5% (4 hours and 4 minutes) is spent on desktop devices. 

The growing time spent online and the dominance of mobile devices emphasize the need for mobile-centric marketing strategies.

Users surf the internet most to find information (77%), research how to do some things (69.1%), listen to music (67.2%) and keep up to date with news and events (63.8%).

Most Popular Mobile Apps in Argentina

According to Digital 2025: Argentina, mobile applications in the country are primarily divided into two categories: apps and games.

To identify the most popular ones, analysts focus on consumer spending, measuring how much users are willing to spend within these apps.

Top Mobile Apps by Consumer Spend

The top apps by consumer spend are dominated by streaming platforms, social media, and dating apps:

• Max: Stream HBO, TV, & Movies
• Google One
• TikTok
• Tinder

In 2025, there’s a rising interest in photo/video editing apps and AI-driven services, including:

• Crunchyroll
• YouTube
• Canva
• Disney+
• ChatGPT

Top Mobile Games in Argentina

The mobile gaming landscape is led by well-established titles with strong branding and dedicated player bases:

• Free Fire
• Roblox
• Brawl Stars
• Coin Master
• Royal Match
• Candy Crush Saga
• Call of Duty: Mobile
• EA Sports FC™ Mobile 24 Soccer

In BYYD, advertising is utilized across mobile apps in various categories, tailored to the specific industry and client requirements. 

This flexibility allows for more precise targeting and effective engagement, ensuring that the advertising resonates with the most relevant users.

In this article, we tell you how app type affects in-app promotion.

Argentina’s Digital Advertising: statistics

The advertising market in Argentina is experiencing continued growth. In 2025, total ad spending across both online and offline channels reached $3.36 billion, reflecting a 5.1% increase compared to 2024.

Argentina’s digital advertising now makes up 51.8% of total ad spending, amounting to $1.74 billion, with a notable 9.5% year-over-year growth.

The growing share of Argentina’s digital advertising highlights the increasing shift toward online channels. This trend underscores the importance for businesses to invest in digital strategies to effectively reach their audience as the market continues to evolve.

Most popular digital ad formats in Argentina:

• Online search ads – $668 million

• In-app advertising – $640 million
• Social media advertising – $500 million
• Online video advertising – $423 million
• Online banner ad – $394 million
• Influencer marketing – $76.0 million

How Argentinians Engage with Brands in the Digital Landscape

In 2025, user behavior in Argentina reveals strong engagement with the digital environment, though responses to ads remain relatively moderate.

The average Argentina’s digital advertising spend per internet user reached $42.09, indicating a steady investment in digital marketing channels.

Before making a purchase, users actively seek out information online:

• 58.7% search for brand details,
• 55.8% use social media to research products or services,
• 55% visit company websites for more insights.

Additionally, nearly 11% engage with brand mobile apps, highlighting the increasing significance of adopting a mobile-first strategy in marketing.

Programmatic Advertising in Argentina

In 2025, programmatic ad spending in Argentina reached $1.39 billion, reflecting a robust year-over-year growth of 10.9%.

Programmatic advertising now represents 80.2% of the total digital ad market, underscoring its growing significance and efficiency for brands.

With its increased share of the market, programmatic advertising offers brands an effective and streamlined way to reach their target audiences. It becomes an essential component of any digital marketing strategy.

Check out our guide to learn more about programmatic advertising.

In-App Advertising in Argentina

Mobile advertising dominates digital ad spending in Argentina, representing 36.6% of the market. This trend aligns with the global shift, where mobile has become the primary channel for engaging users.

DataReportal forecasts that in-app advertising spend in Argentina will hit $640 million in 2025, marking an 18.5% year-over-year increase.

We’ve examined Argentina’s digital advertising market, with particular emphasis on the mobile segment. It’s evident that digital advertising is expanding, with user attention shifting more towards mobile devices.

For effective audience engagement, in-app advertising is the key channel to consider.

Interested in testing this approach and seeing tangible results in 2025?

Reach out to BYYD — a top programmatic platform designed to help brands grow and meet their objectives.

Check out our case studies and send us an email – let’s launch your next campaign together.

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