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22 December 2023
#Mobile advertising

Programmatic Advertising in Chile: Trends and Mobile Market Insights

The programmatic advertising market in Latin America is expanding rapidly. This growth is driven by the increasing number of people using digital platforms. In particular, programmatic advertising in Chile is gaining significant popularity.

Today, we’ll use statistics to explain why the Latin American programmatic advertising market is so promising. In addition, we’ll look at why it’s a good time for advertisers to focus on programmatic advertising campaigns in Chile.

Programmatic Advertising in Latin America: A Brief Overview

Latin America is experiencing rapid growth in mobile device penetration, making it one of the fastest-growing regions globally. According to GSMA data, by 2025, the number of unique mobile subscribers in Latin America will reach 485 million.

Such growing smartphone usage is driving programmatic advertising in Chile, Argentina, Brazil, Colombia, and Mexico, where mobile video viewing for entertainment and information is increasing. Marketers are using this trend to engage with audiences.

Additionally, Statista predicts that programmatic advertising investment for Latin America will reach $12.7 billion by 2024 and $14.92 billion by 2026 due to the increasing number of mobile users.

programmatic advertising spending in Latin America

Now let’s move on to analyze the programmatic advertising in Chile.

  • Ad spending in the Digital Advertising market in Chile is projected to reach US$840.9m in 2023.

Advertising in Chile is constantly evolving. It regularly features fresh and interesting methods of attracting advertisers.

This surge in popularity has led to an increase in funding for the digital market. Digital advertising spending in Chile is projected to reach USD 840.9 million by the end of 2023.

The state of digital in Chile in 2023
  • The projected figure for advertising expenditure within Chile’s In-App Advertising market is estimated to reach US$332.2 million by 2023.

The mobile advertising market is not standing still. In recent years, it has taken an increasing share of the digital market. Advertisers should pay attention to this when planning their advertising budget for 2024.

In addition, the advertising budget in the mobile market is expected to grow. For example, the compound annual growth rate is currently at 10.03%. As a result, the mobile market in Chile will reach US$535.7 million by 2028.

Ad spending In-App Advertising in Chile
  • The largest market in Chile is Banner Advertising with a market volume of US$261.5m in 2023.

Interestingly, banner ads remain the most popular in Chile’s digital market. These ads include not only full-screen banners, but also other formats. For example, Rich Media banners.

Banner Advertising in Chile

By the way, on the BYYD platform, Rich Media banners can also be used for advertising in mobile apps. You can see examples of campaigns at the link.

 Rich Media banners
  • The average ad spending per internet user in the In-App Advertising market of Chile is projected to amount to US$19.3 in 2023.

These figures suggest that now is a perfect time to invest in programmatic advertising in Chile, as the cost per user is low and the results are high.

In comparison, the cost per user in Austria is US$66.6 and in the UK it is US$205.

average ad spending per internet user in Chile
  • In the Digital Advertising market, 71% of total ad spending will be generated through mobile in 2028.

Data Reportal data shows that almost 60% of Chileans prefer to use mobile devices to access the Internet. This popularity of technology also affects the mobile advertising market. So it’s only natural that 71% of all ad spend will be on mobile devices: smartphones and tablets.

If you want to start advertising programmatic advertising too – register on our website and write to our mail

ad spending share in Chile
  • In the Advertising market of Chile, 72% of the Digital Advertising revenue will be generated through programmatic advertising in 2028.

By 2028, programmatic advertising is expected to account for 72% of the total revenue in Chile’s digital advertising market. This signifies that automated ad purchasing methods will become an essential component of marketing strategies for all market participants.

If you’re just starting to explore programmatic advertising, we strongly advise checking out our guide. We’ve answered the most common questions about SSPs, DSPs, and other elements of the programmatic market.

programmatic advertising share in Chile

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