Platform – BYYD
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BYYD is the world’s largest DSP (Demand-side Platform) for buying mobile inventory with the use of RTB-technology (Real Time Bidding).

With our platform you can buy mobile inventory on smarphones and tablets in apps and games worldwide.

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In 2015 we were ranked as the best company

ACCORDING TO THE CUSTOMERS’ SATISFACTION INDEX*

Now you can use mobile advertising to its’ full potential. New technologies are being developed and various marketing strategies are being tested by the industry. However, deep fragmentation of ad channels and spaces has prevented mobile programmatic from reaching the best results in the marketing campaigns.

Until now.

BYYD is the first vertically integrated mobile advertising platform that provides the full set of tools necessary for successful implementation of any media campaign, namely, media, audience, creatives and analytics.

BYYD has improved the inventory buying process, helping marketers to eliminate unnecessary operations and cut down costs.

Targeting options

Location
Device type
OS
App category
Campaign schedule
White-/Black-list
SSP
Users’ interests
Network type
Media
You decide through which channels your brand message will be delivered to a user. With BYYD, you get access to more than 90% of the whole volume of mobile traffic and can choose apps, mobile web-pages and games to place dynamic ads, such as video and Rich Media.
Audience
The highest exposure can be reached with higher control. BYYD enables you to target your audience precisely and accurately, based on the first- and third-party data.
Analytics
You are able to get access to what you have paid for. We will show you where exactly your ads are displayed and how they work. No more concealed traffic sources, no more spendings on the ads that in fact never reach the customer.
Creative
Development of enganing cross-platform advertising materials is easier than you think. Employ our Rich media building kit or do it with the help of our professional production team.

comprehensive mobile advertising

BYYD aggregates all the necessary elements for mobile advertisement
Single account for global volume of mobile inventory
Access to the personal account
Real-time traffic analytics
Perfomance-based campaign optimization
Client service at all stages of the campaign
Experienced production department, ready to promptly prepare creatives and landing pages

Available formats

Banners

Banner advertising
Recommended formats of static banners: *.jpg, *.png, *.gif
Recommended formats of dynamic banners: *.gif

Rich media HTML banners

Banner advertising
Types of Rich Media banners: Expandable и Interstitial:

Video

Banner advertising
Formats of video creatives: *.mp4
Resolution of video ads: 320x480, 480x320, 1024x768, 768x1024
Unskippable video <30 seconds
Skippable video >30 seconds
Banners
Rich media HTML banners
Video

Our clients like it

86% of our clients come back to us after the first campaign

You are in a good company

Our case studies

Start playing mobile

BYYD provides marketers with everything they need in order to develop, launch, implement and analyse a mobile advertising campaign. And it works. Always.

Go!
Ad quality requrements