To reach the targeted audience, we used the following mix of targeting tools:

Socio-demographic:

Male/Female 25+ years old

Creative:

Static Fullscreen banner

User interests

• Business

• Business travel

• Investments

• Frequent flyers

• Sport

• Sleep problems

• Home furnishing / decorating

• Auto class ‘’Lux’’

• Financial news

• Special education

Daily optimization

We carried out the optimization of the advertising campaign according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.