Targeting:

For accurate delivery of the advertising message, a combination of targeting tools by socio-demographic parameters and relevant user interests was used:

Babies and infants, Babysitters, Pregnancy, Pediatrics, Medicinal herbs, Alternative medicine, Health (traditional remedies), Healthy eating/natural food, Health.

Optimization:

Optimization of the advertising campaign was performed by the BYYD platform statistics in conjunction with Google Analytics. In the course of the campaign, applications were selected the traffic from which yielded the best results: low bounce rate, good time on site, page depth, target achievement.