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Advertising campaign
Unicapital
Tasks:
• Increasing brand awareness
• Increasing awareness of the company's products
• Attracting users to landing page
Instruments:
• Video
• Targeting by interests
• Targeting by socio-demographic characteristics
Geo:
• Baku, Sumgayt, Absheron
Implementation

Targetings:

We set the socio-demographic indicators to 70% men and 30% women aged 20-45. In addition to socio-demographic parameters,
a White list was formed with the optimal categories of applications for placement.

 

The relevant user interests selected are as follows:

 

• Career
• Career Advance Courses
• Career advancement
• Career improvement
• Career consultations
• Personal finances
• Shares/ stocks
• Loans/ borrowing
• Money, investment
• Mutual funds
• Self-Improvement
• Self-Improvement courses
• Hedge funds
• Tax planning
• News of the financial sector
• Business
• Business educationа
• Business trips
• Internet technologies
• Financial support
• Financial planning
• First steps in investing
• Insurance
• Investments

 

Optimization:

The optimization of the mobile campaign was based on data from the BYYD platform and Google Analytics service. During the campaign, the applications were selected, the traffic from which gave the best indicators: low bounce rate, long time on the site, low click/session discrepancy. Applications in which there was low user interest in the advertising offer were included in the Black List.

Result

uForex:

Impressions: 135 914
Clicks: 2 814
CTR: 2,04%
Uniques: 84 206
Views: 113 540
VTR: 83,54%

 

Sessions: 2 045
Events: 8 030
Bounce rate: 81,42%
Time on the site: 00:00:56

uTrader:

Impressions: 111 414
Clicks: 2 335
CTR: 2,10%
Uniques: 68 886
Views: 79 220
VTR: 71,10%

 

Sessions: 2 047
Events: 5 992
Bounce rate: 83,29%
Time on the site: 00:01:31

 

Top Apps:

 

Device manufacturers (top 5)
Operating system
Screenshots of placements
Advertising campaign
Advertising campaign

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