To lead the target audience to the website, we used following set of interests
Interests:
• Financial instruments • Finance news • Economy news • Stock exchanges • Stock market • Banking • Credits • Credit loans • Leasing • Factoring • Personal finance • Financial planning • Retirement planning • International personal banking • Money opportunities • Industry
We performed daily optimization of the advertising campaign by the BYYD platform statistics to achieve the best cost per click and results of the campaign.
The campaign lasted 2 flights, and during each flight we managed to achieve all the KPIs set in the beginning of the campaign.
1 flight
Clicks
plan – 30 395
fact – 31 009
Impressions
plan – 2 026 333
fact – 2 260 444
2 flight
Clicks
plan – 28 642
fact – 34 460
Impressions
plan – 1 909 467
fact – 2 148 560
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