Case TFX Target – BYYD
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Tasks:

• Attracting target audience to the website
• Increasing the awareness of the Türkiye Finans bank and its services among the target

Instruments:

• Fullscreen banners
• Daily manual optimization

Geo:

Turkey

Implementation

Targeting

To lead the target audience to the website, we used following set of interests

Interests:
• Financial instruments • Finance news • Economy news • Stock exchanges • Stock market • Banking • Credits • Credit loans • Leasing • Factoring • Personal finance • Financial planning • Retirement planning • International personal banking • Money opportunities • Industry

We performed daily optimization of the advertising campaign by the BYYD platform statistics to achieve the best cost per click and results of the campaign.

Result

The campaign lasted 2 flights, and during each flight we managed to achieve all the KPIs set in the beginning of the campaign.
1 flight
Clicks
plan – 30 395
fact – 31 009
Impressions
plan – 2 026 333
fact – 2 260 444

2 flight
Clicks
plan – 28 642
fact – 34 460
Impressions
plan – 1 909 467
fact – 2 148 560

Devices

Device manufacturers (top 5)

42%
Samsung
42%
Apple
4%
Xiaomi
3%
Oppo
3%
Huawei

Screenshots of placements

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