Advertising campaign
Team Telecom
Tasks:
• Increasing the brand awareness
• Attracting target audience to the website
• Attracting target audience to the website
Instruments:
Geo:
• Armenia
Implementation
Targetings:
To o accurately address the advertising message, a combination of targeting by socio-demographic parameters (M/F, 20-55) and relevant user interests was used:
| • Business • Money, investment • Shares / stocks • Career advancement • Self-Improvement |
• Loans / borrowing • Financial support • Financial planning • First steps in investing • Investments |
Optimization:
We performed optimization of the advertising campaign by the BYYD platform statistics. We selected applications that yielded the best results in the campaign.
Result
July 18-31:
Impressions:
Clicks:
CTR: Plan – 2% / Fact – 2.13%
TOP APPS:
Operating system
Screenshots of placements
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