• Attracting the target audience to the landing page
• Relevant interests
• Applications Whitelist
• Google Analytics, optimization by apps and CTR
Socio-Demographic targeting:
Female 25-45 years old
Relevant interests:
«Cooking», «Style & Fashion», «Shopping», «Family» segments: Food products, Cooking Low Fat, Desserts & Baking, Health/natural foods, Beauty, Engines, Parenting Teens, Children, Family vacation
Applications Whitelist of categories
«Recipes», «Shopping», «Recipes», «Lifestyle», «Music» «Sport/Health», «Games»
Optimization
During the ad campaign we made a constant manual optimization based on the BYYD platform statistics and Google Analytics statistics.
We obtained high results total number of clicks was over fulfilled by 9%.
First flight
• Total number of impressions was over fulfilled by 5%
• Average time on the landing page: 01 minute 05 seconds (average time for mobile channel is 30 seconds)
• Bounce rate: 59,5% (average bounce rate for mobile channel without GTM settings is about 80-90%)
Second flight
• Total number of impressions was over fulfilled by 8%
• Average time on the landing page: 01 minute 28 seconds (average time for mobile channel is 30 seconds)
• Bounce rate: 29,1% (average bounce rate for mobile channel with GTM settings is about 45-50%)
• VTR is more than 70%
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