Case Sunflower oil Violio – BYYD
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Tasks:

• Increasing the brand awareness of sunflower oil VIOLIO
• Attracting the target audience to the landing page

Instruments:

• 3 video
• Relevant interests
• Applications Whitelist
• Google Analytics, optimization by apps and CTR

Geo:

Russian Federation

Implementation

Socio-Demographic targeting:

Female 25-45 years old

Relevant interests:

«Cooking», «Style & Fashion», «Shopping», «Family» segments: Food products, Cooking Low Fat, Desserts & Baking, Health/natural foods, Beauty, Engines, Parenting Teens, Children, Family vacation

Applications Whitelist of categories

«Recipes», «Shopping», «Recipes», «Lifestyle», «Music» «Sport/Health», «Games»

Optimization

During the ad campaign we made a constant manual optimization based on the BYYD platform statistics and Google Analytics statistics.

Result

We obtained high results total number of clicks was over fulfilled by 9%.

First flight
Total number of impressions was over fulfilled by 5%
Average time on the landing page: 01 minute 05 seconds (average time for mobile channel is 30 seconds)
• Bounce rate: 59,5% (average bounce rate for mobile channel without GTM settings is about 80-90%)

Second flight
• Total number of impressions was over fulfilled by 8%
• Average time on the landing page: 01 minute 28 seconds (average time for mobile channel is 30 seconds)
• Bounce rate: 29,1% (average bounce rate for mobile channel with GTM settings is about 45-50%)
• VTR is more than 70%

CTR2.56%

Devices

Device manufacturers (top 5)

27%
Samsung
24%
Huawei
15%
Xiaomi
8%
Apple
7%
Lenovo
2%
Asus

Screenshots of placements

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