Advertising campaign
SEA BREEZE
Tasks:
• Drive users to the landing page
• Stimulating the target audience to buy
• Informing buyers about a product
• Stimulating the target audience to buy
• Informing buyers about a product
Instruments:
• Rich Media Park Residences, Rich Woodville, Rich Polo Residences
• Targeting by interests
• Targeting by socio-demographic characteristics
• Targeting by interests
• Targeting by socio-demographic characteristics
Geo:
• Baku
Implementation
Targetings
We adjusted the socio-demographic indicators for men and women aged 35+. And to reach the relevant audience, we chose the following categories of interests:
| • Real Estate / Flats • Buying / selling cars • Travel • Travel abroad • Frequent Flyers • Stocks / bonds |
• Investments • Career advancement • Financial Planning • Self-improvement • Career development efforts • Business |
Optimization
The advertising campaign was optimized according to the statistics of the BYYD platform. During the campaign, the applications were selected, the traffic from which gave the best indicators: low bounce rate, long time on the site, low click/session discrepancy.
Result
Impressions – 1 777 805
Clicks – 43 417
Uniques – 816 166
Sessions – 15 892
Bounce rate – 62,82%
Time on the site – 00:01:50
CTR - 2,40%
Device manufacturers
Operating system
Screenshots of placements
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