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Advertising campaign
Sanpark
Tasks:
• Increasing the brand awareness
• Attracting target audience to the website
Instruments:
• Fullscreen banners
• Optimisation by apps, CTR
Geo:
France
Implementation

Targetings

To reach the target audience, we used socio-demographic targeting on male and female 18+ y.o., within 800 meters radius of Sanpark fair locations and in the nearest cities Cannes and Monaco.

Creatives

During the campaign, we used static fullscreen banners to lead the users to the product page.

Daily optimization

We carried out the optimization of the advertising campaign according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.

Result
Fullscreen banners:

Total number of clicks – 4 802

Device manufacturers
Operating system
Screenshots of placements
Advertising campaign

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