Advertising campaign
SAMSUNG NEW YEAR
Tasks:
• Attracting users to the landing page
• Increasing brand awareness
• Increasing awareness of the promotion
• Expanding knowledge about the product
• Stimulating the target audience to make a purchase
• Increasing brand awareness
• Increasing awareness of the promotion
• Expanding knowledge about the product
• Stimulating the target audience to make a purchase
Instruments:
• Rich Media
• Targeting based on socio-demographic characteristics
• Interest-based targeting
• Setting relevant interests and categories of apps
• Optimization: SSP, categories, apps
• Targeting based on socio-demographic characteristics
• Interest-based targeting
• Setting relevant interests and categories of apps
• Optimization: SSP, categories, apps
Geo:
• Dushanbe, Khujand
Implementation
Targeting:
To reach the target audience we used several instruments: targeting by socio-demographic characteristics and by relevant interests.
Interests:
| • Cooking • Family vacation • Real estate • Children • Cooking and culinary • Desserts and baking • Food products • Career growth • Home decoration and furniture purchase • Home furniture • Real estate/apartments • Buying/selling homes • Frequent flyers • Cruise vacations • Money, investments |
• Charitable donations • Business • Jewelry • Business trips • Low-calorie cooking • Repair • Household appliances • Electronics • Online shopping • Shopping • Interior design • Home improvement • Engaged shoppers • Home renovation • Money, investments • International travel |
Socio-demographic parameters:
• M/F 25-55 years old
Optimization:
During the campaign, applications were selected based on the traffic that provided the best performance.
Daily manual optimization helped achieve a CTR higher than the planned value.
Result
At the end of the advertising campaign, we were able to get the following numbers:
Impressions:
Clicks: 24 076
Throughout the entire period, we managed to reach 282 952 unique users.
CTR: Plan — 2% / Actual — 2.10%
CTR - 2,10%
Device manufacturers
Screenshots of placements
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