Case Sadia – BYYD
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Tasks:

Increase the awareness of Sadia semi-finished products in MENA countries

Instruments:

Rich Media banners in English and Arab languages (8 types)
Optimization by platform

Geo:

Kingdom Saudi Arabia, United Arab Emirates, Kuwait, Oman, Qatar

Result

UAE
Impressions
Planned impressions – 207 000
Actual impressions – 211 776
Through optimization, we achieved an over fulfillment of impressions of 2% within the agreed budget.

Kuwait
Impressions
Planned impressions – 135 700
Actual impressions – 142 521
Through optimization, we achieved an over fulfillment of impressions of 5% within the agreed budget.

Oman
Impressions
Planned impressions – 170 368
Actual impressions – 176 209
Through optimization, we achieved an over fulfillment of impressions of 3% within the agreed budget.

Qatar
Impressions
Planned impressions – 135 700
Actual impressions – 141 049
Through optimization, we achieved an over fulfillment of impressions of 4% within the agreed budget.

KSA
Impressions
Planned impressions – 235 750
Actual impressions – 265 184
Through optimization, we achieved an over fulfillment of impressions of 12% within the agreed budget.

Devices

Operating system

80%
Android
20%
IOS

Device manufacturers (top 5)

45%
Samsung
16%
Huawei
12.5%
Apple
4%
Xiaomi
22.5%
Other

Screenshots of placements

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