• Increasing awareness of brand
• Targeting by socio-demographic characteristics M /F, 18-55 years
• Targeting by users interests
A combination of targeting was used to reach the target audience:
| • Internet consumer • Electronics • New technologies • Music • Music lovers • Photography • Video • Blogging |
• Games • Gaming • Presents • Fashion • Beauty • Gaming • Video Games • Laptops |
• Electronics • New technologies • Blogging • Freelance • Internet consumer • 3D modelling • Programming • Education |
• Education for adults • Business education • Household appliences • Renovation • House renovation |
Optimisation:
To accurately address the advertising message, a combination of targeting by socio-demographic parameters. We performed optimization of the advertising campaign by the BYYD platform statistics.
Applications were added to the Black List, in which there was a low interest of users in the advertising offer. With the help of daily manual optimization, we managed to reach a CTR higher than the target value.
Clicks:
Impression fact: 217 637
CTR plan: 1,50%
CTR fact: 1,53%
As a result of the advertising campaign, it was possible to reach more than 159 286 unique users
Clicks:
Impression fact: 119 192
Views: 99 326
VTR: 83%
CTR plan: 2,00%
CTR fact: 2,11%
As a result of the advertising campaign, it was possible to reach more than 90 444 unique users
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