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Tasks:

Promotion of a product. Brand awareness. Attraction target audience to youtube channel.

Instruments:

Rich Media banners. Targeting on interests.

Geo:

Moscow, Kursk region, Republic of Crimea

Implementation

Selection of target audience

We used wide range of targeting (gender, age, interests, OS, apps categories) to reach target audience.

Development of ads materials

Our production team developed Rich Media interactive format which allowed us to make user a part of advertising campaign.

Optimization

Our mobile managers carried out an optimization on CTR and traffic sources 3 times a day.

Result

Amount of impressions 2 035 189

Amount of clicks 15 695

CTR0,77%

Devices

Operating system

71%
Android
21%
Apple
8%
Windows Phone

Device manufacturers

39%
Samsung
33%
Others
15%
Nokia
8%
Apple
5%
Lenovo

Screenshots of placements

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