Preparation
All creatives have been prepared and agreed with the client in advance, therefore nothing prevented the good start
Placement
There were a wide variety of areas in the pool of mobile applications - from intelligent (Borba Umov), football (Score! Hero) to the useful utilities (PicsArt Photo Studio, Clean Master). Also there were a lot of active users in the musical app Zayсev.net
Optimization
In order to carried out the KPI of advertising campaign in time, we use the manual optimization
The placement has taken place in a strictly specified period, the promised number of clicks was exceeded by 4% – 30,189 clicks.
The number of presentations of banners has exceeded 6 million, which means that more than 100 unique users visually contacted with advertising.
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