Case Pizza Empire_en – BYYD
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Tasks:

• Increasing the recognition of the restaurant chain
• Attracting new users to the website

Instruments:

• Set of Banners
• Online optimization by the agreed KPIs
• Finding the apps with the most interested audience

Geo:

Moscow

Implementation

Targetings

To reach a potentially interested audience, targeting by the relevant interests of the following categories was applied: F&B, Take-away meals, italian cuisine, american cuisine. Also there was a white list used, showing ads only in certain apps categories such as movies, photo and video editors, games.

Optimization

During the campaign we were optimizing it using the BYYD platform statistics together with Google Analytics

Result

A set of the measures and tools mentioned above allowed to achieve overfulfillment on clicks and all planned indicators:
• Impressions: plan — 2 950 000, fact — 3 025 071
• Overachieved by 3%
• Reach: more than 1.4 million unique users
• Average time on the website – 1 minute 48 seconds
• Bounce rate – 37.99%

CTR0.86%

Devices

Device manufacturers (top 5)

31%
Samsung
19%
Huawei
15%
Apple
14.3%
Xiaomi
2.1%
Lenovo
18.6%
Others

Screenshots of placements

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