Saatchi & Saatchi: “Saatchi & Saatchi Tbilisi and BYYD have a long-standing partnership based on their unique and creative approach to each campaign. When we needed to adapt our existing motion materials to animated banners, we knew BYYD was the right choice.

We ran the campaign in two countries: Georgia and Armenia, with a focus on traffic. The animated banner BYYD created surpassed our expectations, achieving high reach and traffic and contributing to the success of the campaign.”

Targeting:

To accurately address the advertising message, a combination of targeting by socio-demographic parameters (M/F 12-17) and relevant user interests was used:

• Comics • Children’s books • Family cinema • Books and literature • Presents • Humor • Family vacation • Kids • Education

Optimisation:

We performed optimization of the advertising campaign by the BYYD platform statistics. We selected applications that yielded the best results in the campaign.