• Increasing awareness of brand
• Targeting by socio-demographic characteristics
M 20% | F 80%, 25+ years
• Targeting by users interests
A combination of targeting was used to reach the target audience:
Cosmetics • Beauty • Fashion & Style • Fashion • Present Accessories • Hobbies and Interests • Health & Fitness • Fashion clothes • Psychology • Dating, Shopping • Sales • Seasonal shopping • Online shopping • Internet shopper
Optimization
To accurately address the advertising message, a combination of targeting by socio-demographic parameters. We performed optimization of the advertising campaign by the BYYD platform statistics.
Applications were added to the Black List, in which there was a low interest of users in the advertising offer. With the help of daily manual optimization, we managed to reach a CTR higher than the target value.
As a result of the advertising campaigns, we managed to obtain the following indicators:
CTR
Plan – 2,00%
Fact – 2,06%
Impressions:
Fact – 331 401
As a result of the advertising campaign, it was possible to reach more than 112 384
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