Display of advertising was carried out on the entire territory of Russian Federation, to users with such interests as: driving, automotive work and etc. During the campaign we have closely monitor indicators from Google Analytics, excluding from apps of display sources with indicators below the KPI (the bounce rate was more than 80%, while time on the website was lower than 30 seconds). As a result of optimization, we succeeded to reach the bounce rate of 65% and made time of visiting the website up to 37 seconds.