Advertising campaign
Nescafé
Tasks:
• Informing customers about the product
• Stimulating the target audience to buy
• Attracting targeted traffic to the site
• Increase brand awareness
• Stimulating the target audience to buy
• Attracting targeted traffic to the site
• Increase brand awareness
Instruments:
Geo:
• Moldova
Implementation
According to socio-demographic parameters:To reach the target audience, following combination of targetings was used:
Socio-demographic:
• Male/Female 18-45 years old
User interests:
| • Tea / coffee • Career • Baking • Education • Desserts and pastries • Parents of preschoolers • Food and Drink • Parents of teenagers • Cooking • Hobbies and Interests • Food • Cinema • People or entertainment |
• Shopping • Shopping • Humor • Travel • Blogging • Family and parents • Cultural recreation/events/performances • TV • Music • Books • Mobile phones |
Daily optimization:
The advertising campaign was optimized according to the statistics of the BYYD platform.
With the help of daily manual optimization, we managed to reach a CTR above the planned value.
Top Apps:
Result
As a result of the campaign, it was possible to achieve following results:
Impressions:
Clicks: 14,401
Over the entire period of the advertising campaign, 284,935 unique users were reached.
CTR - 2.30%
Device manufacturers
Screenshots of placements
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