• Interests and socio-demographic targetings
• Google Analytics
Targetings
In order to get the target audience, we used the socio demographic targeting (Male/female, 17-23 y.o.) and targeting by relevant interests such as Education, University life, Self Improvement, Career Growth, Special Education, Business Education
Successful Campaign Mechanics
Basing on BYYD platform and Google Analytics statistics we optimized the campaign selecting the apps with the best CTR and post click indicators.
Planned clicks — 8 334
Achieved clicks — 8 859
Planned impressions — 555 600
Achieved impressions — 586 736
Coverage
Planned — 250 000
Achieved — 266 698
KPIs reached in accordance with Google Analytics:
Average session duration 1:28
(average session duration from the mobile channels — 40-50 sec)
Extremely low bounce rate of 41.29% (set KPI was 40-50%)
Average amount of pages per session 1.25
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