Case Milton Friedman Egyetem – BYYD
Get access

Tasks:

Milton Friedman Egytem management and management training courses promotion

Instruments:

• Fullscreen Interstitials
• Interests and socio-demographic targetings
• Google Analytics

Geo:

Hungary

Implementation

Targetings

In order to get the target audience, we used the socio demographic targeting (Male/female, 17-23 y.o.) and targeting by relevant interests such as Education, University life, Self Improvement, Career Growth, Special Education, Business Education 17-23 y.o.) and targeting by relevant interests such as Education, University life, Self Improvement, Career Growth, Special Education, Business Education

Successful Campaign Mechanics

Basing on BYYD platform and Google Analytics statistics we optimized the campaign selecting the apps with the best CTR and post click indicators.

Result

Planned clicks — 8 334
Achieved clicks — 8 859

Planned impressions — 555 600
Achieved impressions — 586 736

Coverage
Planned — 250 000
Achieved — 266 698

KPIs reached in accordance with Google Analytics:

Average session duration 1:28
(average session duration from the mobile channels — 40-50 sec)
Extremely low bounce rate of 41.29% (set KPI was 40-50%)
Average amount of pages per session 1.25

CTR1.51%

Devices

Device manufacturers (top 5)

34.53%
Huawei
26.99%
Samsung
18.60%
Apple
3.83%
Xiaomi
3.23%
Lenovo

Screenshots of placements

Do you like this case?

Request from us unpublished cases!

Request additional cases
Share with colleagues and friends!