Targeting:

For the most precise targeting of the potential audience, we used a combination of targeting tools by socio-demographic and relevant user interests such as:
Apartments
Appliances
Sale / Purchase of houses
The property
Online shopping
Family and parents
Traveling with children
Parents of preschoolers

Daily optimization:

We carried out the optimization of the advertising campaign according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.

Creatives:

During the campaign, we used static fullscreen banners led the users to the hotel page.