Advertising campaign
Max Power
Tasks:
• attracting users to the landing page;
• increasing brand awareness.
• increasing brand awareness.
Instruments:
Geo:
• Armenia
Implementation
To reach the target audience we used several instruments: targeting by socio-demographic characteristics and by relevant interests.
Socio-demographics were adjusted for men and women 18-34 years old.
The relevant interests of users in the apps were selected as follows:
• games;
• sports;
• humor;
• movies;
• music;
• food and drinks;
• ice skating;
• Internet shopper;
• mountain biking.
OPTIMIZATION
The advertising campaign was optimized using statistics from the BYYD platform. With the help of daily hand optimization we managed to achieve a CTR above the planned value and exceeded the plan for impressions.
Result
As a result of advertising campaigns we were able to get the following figures:
Views:
Clicks: 14 661
During the advertising campaign, 652 007 users were reached.
CTR - 1,02%
Device manufacturers
Screenshots of placements
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