Case Lukoil – BYYD
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Tasks:

• Promotion of DoldurGeç payment system
• Increasing the recognition of the brand
• Attracting target audience to the website

Instruments:

• Fullscreen&Rich Media banners
• Interest targeting
• Retargeting by collected device IDs
• Optimization by apps, CTR

Geo:

SuperGeo, Turkey

Implementation

Targetings

To reach the target audience, we used socio-demographic targeting on male and female 23-60 y.o., within 20 miles radius of 315 Lukoil gas stations all over Turkey. Besides, we applied to the target by relevant interests:

AUTO:

• Driving
• Cars
• Auto culture
• Automotive work/repair
• Motorcycles

TECHNOLOGIES:

• Online purchaser
• Discounts
• Smartphones
• Internet Technology
• Electronics

Result

PRIMARY CAMPAIGN (22.02-31.03)
Fullscreen banner impressions plan: 4 900 000 fact: 5 021 739
Click fact: 81 641
CTR: 1,63% (planned 1,5%)
Rich media banner impressions plan: 3 670 000 fact: 3 798 451
Click fact: 89 152
CTR: 2,35% (planned 2,0%)
In the optimisation course, we managed to get the
maximum targeted traffic, which allowed us to achieve
the planned CTR value and exceed it.

Brand Lift research (01.04-06.04)
After the first stage of the study, the statistics are as follows:
To the question Have you heard of the DoldurGeç app before?”
Option “Yes” 32% (605 users)
Option “No” 68% (1285 users)
After the second stage of the study, the statistics are as follows:
To the question Have you heard of the DoldurGeç app before?”
Option “Yes” 63% (649 users)
Option “No” 37% (388 users)

CTR2,35%

Devices

Device manufacturers (top 5)

37%
Samsung
12%
Apple
9%
Huawei
7%
Xiaomi
35%
other

Screenshots of placements

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