Case Lenovo YOGA – BYYD
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Tasks:

• Increase brand awareness
• Promote the latest generation of Yoga laptops
• Attract the users to the product webpage

Instruments:

• Fullscreen banners
• Optimization by apps, CTR

Geo:

Turkey

Implementation

We used relevant interests to target the right target audience:

• Laptop • Technology and computers • Blogging • Computer reviews • Computer publications • Programming • Electronics • Gaming • People or entertainment •

Optimization

Optimization of the advertising campaign was carried out according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.

Result

Clicks
14 286 plan
14 431 fact

IMPRESSIONS
850 084 total number of impressions

CTR1,70%

Devices

Operating system

82.5%
Android
17.5%
iOS

Device manufacturers (top 5)

41.7%
Samsung
17.5%
Apple
10.1%
Huawei
8.6%
Xiaomi
22.1%
OTHER BRANDS

Screenshots of placements

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