Advertising campaign
Lay’s
Tasks:
• Increasing the brand awareness
• Attracting target audience to the website
• Attracting target audience to the website
Instruments:
• Video Banner
• Interest targeting
• Optimisation by apps, CTR
• Interest targeting
• Optimisation by apps, CTR
Geo:
• Georgia
Implementation
Targeting:
To accurately address the advertising message, a combination of targeting
by socio-demographic parameters (M/F 16-30) and relevant user interests was used:
| • Food • Food and Drinks • American cuisine • Grill and BBQ • Mexican cuisine • Gaming • Video/computer games |
Optimisation:
We performed optimization of the advertising campaign by the BYYD platform statistics. We selected applications that yielded the best results in the campaign.
Result
Flight 1
Impressions:
Click:
CTR:
Plan: 0,8%
Fact: 0,89%
Flight 2
Impressions:
Click:
CTR:
Plan: 0,80%
Fact: 0,83%
Operating system
Screenshots of placements
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