Advertising campaign
KFC Azerbaijan
Tasks:
• Increasing awareness of the company's products
• Stimulating the target audience to purchase goods
• Informing clients about new promotions
• Stimulating the target audience to purchase goods
• Informing clients about new promotions
Instruments:
• Fullscreen
• Targeting by interests
• Targeting by socio-demographic characteristics
• Targeting by interests
• Targeting by socio-demographic characteristics
Geo:
• Baku
Implementation
Targetings:
We adjusted the socio-demographic indicators for men and women aged 12-50. And to reach the relevant audience, we chose the following categories of interests
| • Fastfood • American Food • Cooking or culinary • Food products • Food and beverages • American cuisine • Grill and BBQ • Tea/coffee • Special cuisine |
• Desserts and pastries • Takeaway Dinner • Travel • People or entertainment • Video and computer games • College • Gaming (tabletop games and role-playing games) • Graffiti • Photography |
Optimization:
During the ad campaign we made a constant manual optimization based on the BYYD platform statistics.
Result
Impressions:
Clicks:
CTR: Plan – 0,60% / Fact – 0,63%
Uniques: 1 216 520
Distribution by banner sizes:
320х480 – 46%
480х320 – 54%
Gender & Age:
Top Apps:
CTR - 0,63
Device manufacturers
Operating system
Screenshots of placements
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