Case Jr. Körner Crispbread – BYYD
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Tasks:

• Increasing the brand awareness
• Promoting of crispbread for children range Jr.Körner
• Attracting the target audience to the landing page

Instruments:

• Native banners and interactive Rich Media banner with Slider mechanic
• Relevant interests of "Healthy lifestyle", "Family" categories
• Optimization by apps and CTR also using Yandex Metrica tracker

Geo:

• Top 10 cities of Russian Federation

Implementation

Production

Our production team created a Rich Media for this ad campaign

Targetings

To address the advertising message as accurately as possible, we used socio-demographiс targeting Female aged 22-45 and relevant interests of the followingcategories:

"Family": Children, Family & Parenting, Children's products, Children's books, Daycare/Pre School, Pediatrics, Parenting K-6 Kids, Family vacation

"Healthy lifestyle": Health/natural foods, Healthy Cooking, Cooking Low Fat, Dieting/weight control, Weight Loss, Natural/herbal/organic, Food Allergies, Vegan, Vegetarian, Food Allergies, Food & Drink, Cuisine-Specific, Exercise 3+ times a week, Fitness, Yoga, Gymnastics, Jogging, Swimming, Walking/health

Optimization

During the whole ad period we were optimizing the campaign. We chose the best applications according to BYYD platform statistics and Yandex Metrica statistics to reach the KPI.

Result

The campaign was successful, total number of clicks was over fulfilled by 7%.

Native:

• Clicks
Planned: 29 412
Reached: 31 590
Over fulfillment by 7%

• CTR
Planned: 1.7%
Reached: 1.7%

• Post-click indicators according to Yandex Metrica are the following:
Sessions: 25 323
Average time on the landing page: 58 seconds
(average time for mobile channel is 30 seconds)
Bounce rate: 35.7%
(average bounce rate for mobile channel is about 50%)
Difference between clicks and sessions: 20%
Reach – more than 846 000 of unique users

Rich Media

• Clicks
Planned: 27 778
Reached: 29 577
Over fulfillment by 6%

• CTR
Planned: 2.0%
Reached 2.26%

• Post-click indicators according to Yandex Metrica are the following:
Sessions: 24 008
Time on page: 1 minute 01 second
(average time for mobile channel is 30 seconds)
Bounce rate: 38%
(average bounce rate for mobile channel is about 50%)
Расхождения клики/сеансы: 19% 
Reach – more than 593 000 of unique users

CTR1,7% / 2,26%

Devices

Device manufacturers (top 5)

29.41%
Samsung
28.55%
Huawei
12.15%
Xiaomi
3.38%
Apple
2.81%
Lenovo

Screenshots of placements

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