Advertising campaign
Infinix ZERO 30
Tasks:
• Increasing awareness of brand
• Expanding product knowledge
• Stimulating the target audience to buy
• Informing buyers about a product
• Expanding product knowledge
• Stimulating the target audience to buy
• Informing buyers about a product
Instruments:
• Rich Media / Fullscreen / Video
• Targeting by interests
• Targeting by socio-demographic characteristics
• Targeting by interests
• Targeting by socio-demographic characteristics
Geo:
• Azerbaijan
Implementation
Production:
Our production team created Richmedia
Targeting
We adjusted the socio-demographic indicators for men and women aged 18-55.
And to reach the relevant audience, we chose the following categories of interests.
Relevant interests:
| • Mobile device • Internet shopper • Electronics • New technologies • Music • Photo |
• Video • Blogging • Gaming • Present • Fashion • Beauty |
Optimization:
During the ad campaign we made a constant manual optimization based on the BYYD platform statistics.
Result
RichMedia:
Impressions:
Clicks:
CTR: Plan – 0,80% / Fact – 0,84%
Uniques – 515 955
Fullscreen:
Impressions:
Clicks:
CTR: Plan – 0,60% / Fact – 0,62%
Uniques – 1 330 725
Video:
Impressions:
Clicks:
CTR: Plan – 1,00% / Fact – 1,05%
Views – 756 896
VTR – 82%
Uniques – 425 357
TOP APPLICATIONS:
Device manufacturers
Operating system
Screenshots of placements
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