Advertising campaign
Infinix Hot 30 Play
Tasks:
• Increasing awareness of brand
• Expanding product knowledge
• Stimulating the target audience to buy
• Informing buyers about a product
• Expanding product knowledge
• Stimulating the target audience to buy
• Informing buyers about a product
Instruments:
• Rich Media / Fullscreen / Video
• Targeting by interests
• Targeting by socio-demographic characteristics
• Targeting by interests
• Targeting by socio-demographic characteristics
Geo:
• Uzbekistan
Implementation
Production:
Our production team created Rich Media
Targetings:
We adjusted the socio-demographic indicators for men and women aged 20+. And to reach the relevant audience, we chose the following categories of interests
Relevant interests:
| • Mobile device • Internet shopper • Electronics • New technologies • Music • Photo |
• Video • Blogging • Gaming • Present • Fashion • Beauty |
Optimization:
During the ad campaign we made a constant manual optimization based on the BYYD platform statistics.
Result
RichMedia:
Impressions:
Clicks:
CTR: Plan – 0,90% / Fact – 1,73%
Uniques – 632 166
Fullscreen:
Impressions:
Clicks:
CTR: Plan – 0,80% / Fact – 1,51%
Uniques – 1 152 899
Video:
Impressions:
Clicks:
CTR: Plan – 0,80% / Fact – 2,57%
Views – 3 039 256
VTR – 72,86%
Uniques – 1 887 566
TOP APPLICATIONS:
Device manufacturers
Operating system
Screenshots of placements
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