• Expanding product knowledge
• Stimulating the target audience to buy
• Informing buyers about a product
• Targeting by interests
• Targeting by socio-demographic characteristics
Production:
Our production team created RichMedia, RichMedia, Video Interactive
Targeting
We adjusted the socio-demographic indicators for men and women aged 18-55.
And to reach the relevant audience, we chose the following categories of interests.
Relevant interests:
| • Mobile device • Internet shopper • Electronics • New technologies • Music • Photo |
• Video • Blogging • Gaming • Present • Fashion • Beauty |
Optimization:
Advertising campaign optimization was performed based on the statistics provided by the BYYD platform. The Black List comprised applications that exhibited low user interest in the advertising offer.
HOT40
Azerbaijan
At the end of the ad campaign, we were able to reach over 982 481 users, exceeding our goals for clicks and impressions.
Average CTR rate of Fullscreen format is 0,60%, we managed to catch a rate of 0,63%,
Average CTR rate of Richmedia format is 0,80%, we managed to catch a rate of 0,82%,
Average CTR rate of Video format is 1,00%, we managed to catch a rate of 1,09%.
Fullscreen:
Impressions:
Clicks:
RichMedia:
Impressions:
Clicks:
Video:
Impressions:
Clicks:
Views: 1 054 644
VTR: 90,80%
Uzbekistan
At the end of the ad campaign, we were able to reach over 1 992 873 users, exceeding our goals for clicks and impressions.
Average CTR rate of Fullscreen format is 0,80%, we managed to catch a rate of 0,83%,
Average CTR rate of Richmedia format is 0,90%, we managed to catch a rate of 0,93%,
Average CTR rate of Video format is 0,80%, we managed to catch a rate of 0,83%
Fullscreen:
Impressions:
Clicks:
RichMedia:
Impressions:
Clicks:
Video:
Impressions:
Clicks:
Views: 1 175 887
VTR: 92,06%
Kazakhstan
At the end of the ad campaign, we were able to reach over 438 857users, exceeding our goals for clicks and impressions.
Average CTR rate of Fullscreen format is 0,60%, we managed to catch a rate of 0,65%,
Average CTR rate of Video format is 0,60%, we managed to catch a rate of 0,67%
Fullscreen:
Impressions:
Clicks:
Video:
Impressions:
Clicks:
Views: 302 502
VTR: 93,22%
Geo:
Almaty – 50%
Shymkent – 21%
Nur-Sultan – 29%
Top Applications:
Device Manufacturers:
Azerbaijan
Uzbekistan
Kazakhstan
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