• attracting targeted traffic to the website;
•increasing the knowledge of the target audience about the drink "Flash".
Таргетирование:
A combination of several types of targeting was used to accurately direct the advertising message. First, socio-demographic parameters were adjusted.
The relevant interests of users in the apps were selected as follows:
• Gaming,
• Video/Computer Games,
• Home Video Games,
• Video Games,
• Travel, Business,
• Office,
• Programmers,
• Sports,
• Fitness,
• Yoga,
• Running, etc.
OPTIMIZATION
Our team optimized the ad campaign based on statistics from the BYYD platform. Apps with low user interest in the ad offer were included in the Black List.
With the help of daily hand optimization we managed to reach a high CTR of 2.09% and reach over 500,000 unique users.
The plan execution was 102.42%.
Clicks
Fact – 23 270
During the advertising campaign, 508 342 users were reached.
Do you like this case?
Request from us unpublished cases!