Advertising campaign
DYSON V15S DETECT SUBMARINE
Tasks:
• User acquisition for the landing page
• Increasing brand awareness
• Raising awareness about the Dyson V15s Detect Submarine™ model
• Expanding product knowledge
• Stimulating the target audience to make a purchase
• Increasing brand awareness
• Raising awareness about the Dyson V15s Detect Submarine™ model
• Expanding product knowledge
• Stimulating the target audience to make a purchase
Instruments:
• Video Interaction
• Targeting based on socio-demographic characteristics
• Targeting based on interests
• Configuration of relevant interests and app categories
• Optimization: SSP, categories, apps
• Google Analytics
• Targeting based on socio-demographic characteristics
• Targeting based on interests
• Configuration of relevant interests and app categories
• Optimization: SSP, categories, apps
• Google Analytics
Geo:
• Kazakhstan
Implementation
Interests:
| Electronics • Online shopping • Electronics • Mail-order shopping • Appliances • Internet technologies Above-average income • Stocks / Bonds • Money, investments • Self-improvement Business • Business • Business trips • Financial planning • Tax planning • Marketing • Personal finance |
Health / Sports • Beauty and health • Fashion and style • Healthy eating / natural products • Medicine, health • Health walks • Running • Yoga Travel • International travel • Frequent flyers • Business trips • Hotels • Cruise vacations • Family vacations • Career advancement • Tourism and travel |
Socio-demographic parameters:
• M/F 25-54 years old
Optimization:
The advertising campaign was optimized based on data from the BYYD platform in conjunction with Google Analytics. During the campaign, applications were selected based on their performance metrics: low bounce rates, high average session duration, deep site engagement, and goal achievements.
Through daily manual optimization, we were able to achieve a CTR higher than the planned value.
Result
At the end of the advertising campaign, we were able to get the following numbers:
Impressions:
Clicks: 5 714
Throughout the entire period, we managed to reach 146 994 unique users.
Behavioral metrics data:
Sessions – 5 622
Time on site – 00:02:46
Bounce rate – 19,6%
TOP:
CTR - 1,26%
Device manufacturers
Screenshots of placements
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