Targetings

To reach the targeted audience, we used the following mix of targeting tools:

Socio-demographic:

Male / Female 18+ years old

User interests:

• Food and drink
• Italian food
• Takeaway dinner
• American cuisine
• Cooking/Food

Creative

Specifically, under the customer’s needs, we developed a Rich Media banner with 4 different buttons for directing to website, offline store, Google Play store or App store.

Daily optimization

We carried out the optimization of the advertising campaign according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.