• Increasing the recognition of the brand
• Attracting the target audience to the application stores
• Encouraging the audience to register with promocodes
• Interest targeting
• Optimization by apps, CTR
To reach the target audience, we used socio-demographic targeting on male and female 23-60 y.o., within 20 miles radius of 315 Lukoil gas stations all over Turkey. Besides, we applied to the target by relevant interests:
Auto:
• Driving
• Cars
• Auto culture
• Automotive work/repair
• Motorcycles
Technologies:
• Online purchaser
• Discounts
• Smartphones
• Internet Technology
• Electronics
Creative
Specifically, under the customer’s needs, we developed an animated Rich Media banner with the promotion mechanics step-by-step explanation. In addition, we implemented the mechanic of copying the promo code, which the user can use during registering in the application. When clicking the buttons, the user can see the notification that the promo code was successfully saved in their clipboard.
Click fact: 81,338
Moreover during the campaign we controlled number of clicks made on each OS, results:
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