Advertising campaign
CULLINAN BELEK
Tasks:
• Attracting targeted traffic to the site
• Increase brand
awareness
• Increase the knowledge of the target audience about the Cullinan Belek Hotel
• Increase brand
awareness
• Increase the knowledge of the target audience about the Cullinan Belek Hotel
Instruments:
• Rich Media
• Video
• Targeting by socio-demographic characteristics
• Targeting by interests
• Site optimization, SSP
• Video
• Targeting by socio-demographic characteristics
• Targeting by interests
• Site optimization, SSP
Geo:
• Kazakhstan
Implementation
The project was implemented jointly with the KazTour travel agency
To reach the target audience, the following list of interests was selected:
| • Interests by income level • Personal Finance • Money, investments • Frequent flyers • Cruise holidays • Traveling abroad • Business trips • Jewelry • Family and parents • Family holidays • Shopping |
• People or entertainment • Entertainment • Restaurants • Festival • Parties • Concerts • Travel • Honeymoon • Amusement parks • Cultural recreation / events / performances |
Optimization:
Targeting by socio-demographic parameters was used to reach the target audience.
The optimization of the advertising campaign was carried out according to the statistics of the BYYD platform. The Black List included applications in which there was a low interest of users in the advertising offer.
With the help of daily manual optimization, it was possible to reach a CTR above the planned value.
Result
As a result of the advertising campaign, it was possible to reach more than 211,445 users and obtain the following results:
Rich Media
Impressions:
Clicks:
CTR: 2,1%
Video
Impressions:
Clicks:
CTR: 0,96%
Device manufacturers
Screenshots of placements
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