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Advertising campaign
CRealEst
Tasks:
• Increasing brand awareness
• Leading target audience to landing page
Instruments:
• Fullscreen
• White list Business and Crypto apps
• Targeting by users interests
Geo:
United Arab Emirates
Implementation

Relevant interests:

Business
Real estate
Crypto
 Financial Possibilities

Optimization

The advertising campaign was optimized according to the platform’s statistics. In the course of the campaign, the applications from which traffic gave the best results were selected.

White list apps

Result

Flight 1

Impressions:

Clicks – 876

CTR 1,73%

Reached 17 984 unique users

Flight 2

Impressions:

Clicks – 482

CTR 0,96%

Reached 24 622 unique users

Post-click results:

735 sessions We managed to get a good percentage of conversion of clicks into sessions by 54%
00:01:48 time spent on website Great time spent on website, average over 30 seconds on mobile devices
39% failures Thanks to optimization, we managed to get a low percentage of failures, on average 40-50% for the mobile devices

At the and of the advertising campaign, the number of direct and search entries, as well as new users significantly compared to the period before the campaign.

Device manufacturers
Screenshots of placements
Advertising campaign
Advertising campaign

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