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Advertising campaign
COLOR VISION
Tasks:
• Increasing the awareness of the brand among the target audience
Instruments:
• Fullscreen banners
• Daily manual optimization
Geo:
Turkey
Implementation

To reach the target audience, we used following targetings:

Socio-demographic parameters:

Women, 15-32 years old

Beauty / Fashion / Fashion and style / Cosmetics / Body art Accessories

We performed daily optimization of the advertising campaign by the BYYD platform statistics to achieve the best results of the campaign.

Result

Due to manual optimization, we managed to achieve all the KPIs set at the start of the campaign.

Clicks
36 000 plan
36 320 fact

Impressions
2 440 000 plan
2 440 949 fact

CTR -
Device manufacturers (top 5)
Screenshots of placements
Advertising campaign

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