Case COLOR VISION – BYYD
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Tasks:

• Increasing the awareness of the brand among the target audience

Instruments:

• Fullscreen banners
• Daily manual optimization

Geo:

• Turkey

Implementation

To reach the target audience, we used following targetings:

Socio-demographic parameters:

Women, 15-32 years old

Beauty / Fashion / Fashion and style / Cosmetics / Body art Accessories

We performed daily optimization of the advertising campaign by the BYYD platform statistics to achieve the best results of the campaign.

Result

Due to manual optimization, we managed to achieve all the KPIs set at the start of the campaign.

Clicks
36 000 plan
36 320 fact

Impressions
2 440 000 plan
2 440 949 fact

Devices

Device manufacturers (top 5)

47%
Samsung
25%
Apple
8%
Xiaomi
8%
Huawei
2%
OPPO

Screenshots of placements

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