Advertising campaign
COLOR VISION
Tasks:
• Increasing the awareness of the brand among the target audience
Instruments:
• Fullscreen banners
• Daily manual optimization
• Daily manual optimization
Geo:
Turkey
Implementation
To reach the target audience, we used following targetings:
Socio-demographic parameters:
Women, 15-32 years old
Beauty / Fashion / Fashion and style / Cosmetics / Body art Accessories
We performed daily optimization of the advertising campaign by the BYYD platform statistics to achieve the best results of the campaign.
Result
Due to manual optimization, we managed to achieve all the KPIs set at the start of the campaign.
Clicks
36,000 plan
36,320 fact
Impressions
2,440,000 plan
2,440,949 fact
Device manufacturers
Screenshots of placements
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