• Enhancing awareness of the company's goods
• Expanding knowledge about the product
• Attracting users to the target page
• Targeting by socio-demographic characteristics
• Interest-based targeting
• Optimization: SSP, categories, applications
Production:
Our production team created Rich Media
Targetings:
We adjusted the socio-demographic indicators for men and women aged 18+. And to reach the relevant audience, we chose the following categories of interests.
Relevant interests:
| Beauty & Personal Care • Perfumes & Fragrances • Designer Fragrances • Luxury Beauty • Premium Cosmetics • Skincare • Aromatherapy • Personal Grooming • Beauty Trends
Fashion & Style |
Luxury Lifestyle • Sophisticated Lifestyle • High-End Living • Prestige Brands • Elegant Living
Lifestyle & Interests |
Optimization:
Throughout the campaign, applications were selected based on superior post-click metrics: a low bounce rate, extended on-site duration, and deeper site engagement.
At the end of the ad campaign, we were able to reach over 213 008 users, exceeding our goals for clicks and impressions.
Average CTR rate of Richmedia format is 2.00%, we managed to catch a rate of 2.09%.
Clicks:
Impressions:
Sessions: 5 9172
Bounce rate: 62,3%
Average session duration: 3m 00 sec
Based on the campaign results, all key delivery KPIs were successfully achieved and slightly exceeded. The campaign delivered 8,795 clicks (+5.5% vs. plan) and 420,942 impressions (+1.0% vs. plan), demonstrating stable performance throughout the flight. A total of 5,917 sessions were generated, meaning that 67.3% of all clicks resulted in website sessions, indicating strong traffic quality. The average session duration reached 3 minutes, which reflects a high level of user engagement with the website. The bounce rate was 62.3%, indicating that a significant share of users continued interacting with the website beyond their initial landing.
Audience by age:
Top Applications:
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