Case Bayer Kelt – BYYD
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Tasks:

• Create awareness on Bayer Crop Science’s Kelt WG 85 and Finish Pro products
• Attracting wheat and cotton farmer’s attention

Instruments:

• Fullscreen Banners
• Optimization by App

Geo:

Bayer Kelt WG 85 – Trakya, Silivri, Çatalca, Tekirdağ, Kırklareli, Edirne, Çanakkale, Bursa, Adana, Osmaniye, Gaziantep
Bayer Finish Pro – İzmir, Aydın, Balıkesir, Muğla, Antalya, Afyon, Uşak, Kütahya, Manisa, Denizli, Çanakkale, Adana, Osmaniye, Gaziantep

Implementation

Targeting

Relevant user interests were targeted in order to reach farmers on targeted geo:

• Agriculture
• Gardening
• Domestic News
• Local news
• Religious
• Loans
• Personal Finance
• Hunting
• Sports on TV

Optimization

The advertising campaigns were optimized for the relevant application for the user interests. As a result, optimization for the campaign brought most qualified traffic to the site.

Result

Bayer Finish Pro:
The advertising campaigns were optimized for the relevant application for the user interests. As a result, optimization for the campaign brought most qualified traffic to the site.
Impressions – Fact 2.027.869 (Planned 2.000.000)
Clicks – Fact 32.128 (Planned 30.000)
CTR – 1,58%
According to Google Analytics Reports:
Bounce rate: 29.68%
Average session duration: 01:19

Bayer Kelt WG 85:
Impressions – Fact 2.319.684 (Planned 2.000.000)
Clicks – Fact 31.281 (Planned 30.000)
CTR – 1,35%
According to Google Analytics Reports:
Bounce rate: 29.84%
Average session duration: 01:25

CTR1,58%

Devices

Device manufacturers (top 5)

40%
Samsung
22%
Apple
13%
Xiaomi
10%
Huawei
1%
Oppo

Screenshots of placements

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