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Advertising campaign
Bayer Kelt
Tasks:
• Create awareness on Bayer Crop Science’s Kelt WG 85 and Finish Pro products
• Attracting wheat and cotton farmer’s attention
Instruments:
• Fullscreen Banners
• Optimization by App
Geo:
Bayer Kelt WG 85 – Trakya, Silivri, Çatalca, Tekirdağ, Kırklareli, Edirne, Çanakkale, Bursa, Adana, Osmaniye, Gaziantep
Bayer Finish Pro – İzmir, Aydın, Balıkesir, Muğla, Antalya, Afyon, Uşak, Kütahya, Manisa, Denizli, Çanakkale, Adana, Osmaniye, Gaziantep
Implementation

Targeting

Relevant user interests were targeted in order to reach farmers on targeted geo:

• Agriculture
• Gardening
• Domestic News
• Local news
• Religious
• Loans
• Personal Finance
• Hunting
• Sports on TV

Optimization

The advertising campaigns were optimized for the relevant application for the user interests. As a result, optimization for the campaign brought most qualified traffic to the site.

Result

Bayer Finish Pro:
The advertising campaigns were optimized for the relevant application for the user interests. As a result, optimization for the campaign brought most qualified traffic to the site.
Impressions – Fact 2,027,869 (Planned 2,000,000)
Clicks – Fact 32,128 (Planned 30,000)
CTR – 1.58%
According to Google Analytics Reports:
Bounce rate: 29.68%
Average session duration: 01:19

Bayer Kelt WG 85:
Impressions – Fact 2,319,684 (Planned 2,000,000)
Clicks – Fact 31,281 (Planned 30,000)
CTR – 1.35%
According to Google Analytics Reports:
Bounce rate: 29.84%
Average session duration: 01:25

CTR - 1.58%
Device manufacturers
Screenshots of placements
Advertising campaign
Advertising campaign

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