Case Baby Goat – BYYD
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Tasks:

• Increasing brand awareness
• Promoting Baby Goat’s follow-on milk
• Attracting target audience to website

Instruments:

• Fullscreen Banners
• Optimization by Google Analytics data

Geo:

Turkey

Implementation

Targetings

In order to reach the target audience for Baby Goat’s Follow-on Milk product, we set female ages between 18 and 35 as socio-demographic targets, and User Interests helped to campaign success.

• Pregnancy
• Toddlers and babies
• Family and parents
• Adoption
• Children
• Children's products
• Nursing
• Allergies
• Food allergies
• Health
• Pediatrics

Daily Optimization

As a result of optimizations made according to Google Analytics and platform data, the ad campaign successfully reached the interested audience.

Result

Plan click – 18182
Fact click – 20064
Impression – 1272138
Reach – 612503

CTR1,58%

Devices

Device manufacturers (top 5)

41%
Samsung
23%
Apple
12%
Xiaomi
9%
Huawei
2%
Oppo

Screenshots of placements

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