Advertising campaign
Azerimed
Tasks:
• Increasing awareness of the new card
• Increasing brand awareness
• Attracting users to download the application
• Increasing brand awareness
• Attracting users to download the application
Instruments:
Geo:
• Baku
Implementation
Targetings:
We adjusted the socio-demographic indicators for men and women aged 18+. And to reach the relevant audience, we chose the following categories of interests:
| • Cold and flu • Health • Medical or health • Pediatrics • Natural health remedies • Alternative medicine • Healing herbs • Allergy • Healthy food / Natural products • Vitamin supplements • Natural / Organic • Healing herbs |
• Natural health remedies • Children’s products • Toddlers and babies • Family and parents • Parents of preschoolers • Parents of teenagers • Elderly health • Irritable Bowel Syndrome • Chronic Pain • Women Health • Men Health |
Optimization:
During the ad campaign we made a constant manual optimization based on the BYYD platform statistics.
Result
Impressions:
Clicks:
CTR: Plan – 1,00% / Fact – 1,06%
Uniques: 605 011
GENDER & AGE:
TOP APPLICATIONS:
Device manufacturers
Screenshots of placements
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