Advertising campaign
AVON
Tasks:
• Increasing brand awareness and recognition
• Attracting users to the landing page
• Attracting users to the landing page
Instruments:
• Rich Media
• Targeting by socio-demographic characteristics
• Targeting by users interests and app categories
• Targeting by socio-demographic characteristics
• Targeting by users interests and app categories
Geo:
• Almaty, Astana, Aktobe
Implementation
To reach the target audience, a combination of targeting methods was used:
Interest groups:
| • Shopping • Clothing • Cosmetics • Fashion • Fashion and Style • Online Shopper • Seasonal Shopping |
• Beauty Fashion • Online Shopping • Beauty • Accessories • Coupons • Fashionable Clothing • Sales |
Socio-demographic parameters:
• Females aged 25-55 years
Optimization:
The advertising campaign was optimized based on BYYD platform statistics. Platforms with low CTR were added to the Black List.
Daily manual optimization helped achieve a CTR above the planned value.
Result
At the end of the advertising campaign, we were able to get the following numbers:
Flight №1
Clicks:
Impressions: 98 833
CTR: Plan — 2% / Actual — 2.10%
During the first flight, we reached 67 907 unique users.
Flight №2
Clicks:
Impressions: 598 816
CTR: Plan — 2% / Actual — 2.09%
During the second flight, we reached 335 909 unique users.
TOP APPS:
CTR - 2,10%
Device manufacturers
Screenshots of placements
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