Advertising campaign
AVON NEW YEAR
Tasks:
• Drive user traffic to the target landing page
• Increase brand awareness
• Expand product knowledge
• Stimulate targeted audience to make purchases
• Increase brand awareness
• Expand product knowledge
• Stimulate targeted audience to make purchases
Instruments:
• Rich Media
• Targeting based on socio-demographic characteristics
• Interest-based targeting
• Configuring relevant interests and application categories
• Optimization: SSP, categories, applications
• Targeting based on socio-demographic characteristics
• Interest-based targeting
• Configuring relevant interests and application categories
• Optimization: SSP, categories, applications
Geo:
• Kazakhstan
Implementation
Social-Demographic Parameters:
• Females aged 25-55
Interests:
| • Shopping • Clothing • Cosmetics • Fashion • Fashion and Style • Beauty Fashion • Online Shopping |
• Accessories • Coupons • Fashionable Clothing • Sales • Seasonal Shopping • Online Shopper |
Optimization:
During the campaign, applications were selected based on their performance, with daily manual optimization leading
to achieving a CTR higher than the planned target.
Result
At the conclusion of the advertising campaign, the following metrics were achieved:
Impressions:
Clicks: 6 584
Throughout the entire period, 158 352 unique users were reached
Top Cities:
Age Distribution:
Top Apps:
CTR - 2,10%
Device manufacturers
Screenshots of placements
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