Case Avene – BYYD
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Tasks:

• Promotion of wash gel for oily and acne-prone skin
• Increasing the recognition of the brand
• Attracting target audience to the e-commerce website

Instruments:

• Fullscreen banners
• Interest targeting
• Google Analytics
• Optimization by apps, CTR

Geo:

Turkey

Implementation

Targetings

To reach the target audience, in addition to socio-demographic characteristics, we applied targeting by relevant interests:
• Dermatology
• Skincare
• Health
• Natural health remedies
• Cosmetics
• Makeup
• Allergies
• Beauty

Optimization

There was an ongoing daily optimization based on BYYD’s statistics and Google Analytics statistics during the whole advertising campaign. A list of apps was collected and corrected daily by end-user behaviour.

Result

Click:
Planned — 25000
Fact — 25000

Reach – more than 685 000 unique users

Google Analytics:
Sessions — 16 920
Difference between clicks and sessions 33% (average rate for the mobile channel is ~40%)
Average session duration — more than 1.30 minutes

CTR1,66%

Devices

Operating system

13%
iOS
87%
Android

Device manufacturers (top 5)

39%
Samsung
13%
Apple
10%
Huawei
7%
Xiaomi
31%
Other

Screenshots of placements

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