To reach the target audience, in addition to socio-demographic characteristics, we applied targeting by relevant interests:
• Dermatology
• Skincare
• Health
• Natural health remedies
• Cosmetics
• Makeup
• Allergies
• Beauty
There was an ongoing daily optimization based on BYYD’s statistics and Google Analytics statistics during the whole advertising campaign. A list of apps was collected and corrected daily by end-user behaviour.
Click:
Planned — 25000
Fact — 25000
Reach – more than 685 000 unique users
Google Analytics:
Sessions — 16 920
Difference between clicks and sessions 33% (average rate for the mobile channel is ~40%)
Average session duration — more than 1.30 minutes
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