Advertising campaign
ArmConstruct
Tasks:
• Leading target audience to website
• Increasing awareness of brand
• Increasing awareness of brand
Instruments:
• Video
• Targeting by socio-demographic characteristics M / F 18-60 years
• Targeting by users interests
• Targeting by socio-demographic characteristics M / F 18-60 years
• Targeting by users interests
Geo:
• Armenia
Implementation
A combination of targeting was used to reach the target audience:
| Interests by income level: • Business • Investments / patents • Shares/bonds • Travel abroad • Business travel • Real estate • Career • Luxury car • Art collecting • Frequent flyers • Money, investment |
Real estate: • Furniture for home • Repair • For home and garden • Appliances • Construction • Apartments • Sale/Purchase of houses
|
Family and parents • Children • Marriage • Trips • Family holiday • Travel abroad
|
Personal finance • Credits / loans • News of the financial sector • financial planning • Insurance • Investments
|
Optimization:
To accurately address the advertising message, a combination of targeting by socio-demographic parameters. We performed optimization of the advertising campaign by the BYYD platform statistics.
Applications were added to the Black List, in which there was a low interest of users in the advertising offer. With the help of daily manual optimization, we managed to reach a CTR higher than the target value.
Result
Clicks:
Impression: 313 348
As a result of the advertising campaign,
it was possible to reach more than 116 054 unique users
CTR - 2,08%
Device manufacturers
Operating system
Screenshots of placements
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