Case AO Smith – BYYD
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Tasks:

Increasing awareness of the brand, and promoting information about AO Smith Evimde products capability.

Instruments:

• Fullscreen GIF Banners
• Google Analytics Data
• Optimization by applications

Geo:

Turkey

Implementation

Targeting

For the AO Smith Evimde professional water filtering products such as Daisy, Daisy Plus and 600DF, we offered following interests in order to catch the target audience;

• Apartments
• Home Improvement or Repair
• Real estate
• Sale / Purchase of houses
• The property
• Financial planning
• Investments

Optimization

The campaign has been optimized through the platform for better CTR results, and Google Analytics data allowed us to optimize the campaign for user behaviour which contributed to low bounce rates, session depth and durations.

Result

Click
Plan – 60 000
Fact – 62 039

Impression
Plan – 4 000 000
Fact – 4 000 643

Average time one the website: 1:44 Minutes

CTR1.55%

Devices

Device manufacturers (top 5)

42%
Samsung
17%
Apple
14%
Xiaomi
12%
Huawei
3%
Oppo

Screenshots of placements

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