Advertising campaign
AO Smith
Tasks:
Increasing awareness of the brand, and promoting information about AO Smith Evimde products capability.
Instruments:
• Fullscreen GIF Banners
• Google Analytics Data
• Optimization by applications
• Google Analytics Data
• Optimization by applications
Geo:
Turkey
Implementation
Targeting
For the AO Smith Evimde professional water filtering products such as Daisy, Daisy Plus and 600DF, we offered following interests in order to catch the target audience;
• Apartments
• Home Improvement or Repair
• Real estate
• Sale / Purchase of houses
• The property
• Financial planning
• Investments
Optimization
The campaign has been optimized through the platform for better CTR results, and Google Analytics data allowed us to optimize the campaign for user behaviour which contributed to low bounce rates, session depth and durations.
Result
Click
Plan – 60 000
Fact – 62 039
Impression
Plan – 4 000 000
Fact – 4 000 643
Average time one the website: 1:44 Minutes
CTR - 1.55%
Device manufacturers
Screenshots of placements
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