Targetings

To reach the targeted audience, we used the following mix of targeting tools:
Socio-demographic: Male/Female 18+
We showed the banners only in a specific categories of applications as News, Finance and Business.

Creatives

During the campaign, we used fullscreen banners. Static fullscreen banners led the users to the webpage.

Daily optimization

We carried out the optimization of the advertising campaign according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best results.